Twitter has lately appointed Joe Benarroch, a former senior government at NBCUniversal, to affix its prime staff as Elon Musk continues to restructure the social media giant’s leadership. Cash will begin his new function on Monday, focusing on enterprise operations. This appointment comes less than a month after Linda Yaccarino, NBCUniversal’s former head of advertising, was named Twitter’s new chief govt.
Benarroch will be based mostly at Twitter’s New York office, according to his updated LinkedIn profile. He additionally shared his pleasure about joining Twitter, stating, “I am trying forward to bringing my experience to Twitter, and to working with the whole team to construct Twitter 2.0 collectively.” Yaccarino welcomed Benarroch to the team on Twitter, saying, “Welcome to the flock @benarroch_joe! From one bird to the subsequent.”
In his previous function, Benarroch served as the chief vp for communications, promoting, and partnerships at NBCUniversal. He also has experience working with social media big Facebook.
This news comes after reviews that Ella Irwin, Twitter’s second head of trust and security under owner Elon Musk, had resigned. Irwin took on the place when the previous head, Yoel Roth, left in November 2022, only a month after Musk acquired the company. The head of trust and safety is responsible for content material moderation, a problem that has gained attention since Musk’s takeover.
The purpose for Irwin’s resignation stays unclear. However, it occurred a day after Musk publicly criticised a content moderation decision made at Twitter.
Musk, the world’s richest man, bought Twitter for US$44bn (£35.4bn) and faced stress to find a new leader for the corporate in order that he may refocus on his other companies, together with Tesla and SpaceX. Musk named Yaccarino as Twitter’s new chief executive last month, stating she would start her function in six weeks and oversee enterprise operations on the struggling platform..