Linda Yaccarino, the model new CEO of Twitter, has unveiled her ambitious plan for “Twitter 2.0,” aiming to remodel the platform into a world city sq. and a reliable source of real-time information. Yaccarino took over the function from Elon Musk, who had applied a number of controversial adjustments since buying the corporate in October 2022.
The former NBC Universal marketing govt acknowledged the need for a “transformation” to assist society progress via open dialogue and the unfiltered change of data. Since Be the first , Twitter has confronted numerous challenges, including a pointy enhance in bots, impersonation accounts, propaganda, disinformation, and hate speech. Additionally, the platform reportedly misplaced 50% of its advertisers, raising considerations about its profitability.
During Musk’s tenure, he fired 80% of Twitter’s workers, reduced content material moderation, and altered the “verified status” characteristic, allowing customers to pay US$8 per thirty days for the coveted blue tick. These choices have led to increased chaos on the platform, with brands distancing themselves from the social media large.
As Yaccarino takes the reins, she will be tasked with addressing these pressing points while also probably dealing with regulatory scrutiny from the European Union, known for its stringent knowledge privacy and content material moderation legal guidelines. Last month, Twitter withdrew from the EU’s voluntary code of follow towards disinformation, prompting Thierry Breton, Commissioner for Internal Market of the European Union, to warn that the platform may nonetheless be topic to EU regulations..