Hush-hush in Thailand is harnessing the facility of online gaming to stimulate world curiosity in the country’s rich cultural heritage and potentially enhance tourism. The launch of this pioneering challenge that matches the Tourism Authority of Thailand (TAT) up with the popular horror sport Home Sweet Home was announced yesterday in Bangkok.
The TAT has united forces with Yggdrazil Group, the team behind the popular sequence, and Ogilvy (Thailand) to unveil the much-anticipated on-line battle sport, Home Sweet Home: Online. This innovative initiative is especially aimed toward engaging the vibrant Gen Z, Gen Alpha, and Native Digitals internationally.
TAT’s Deputy Governor for Digital Research and Development Nithee Seeprae explained that the Home Sweet Home sequence has already received the hearts of the gaming group with its thrilling storylines resonant with Thai beliefs, mysteries, and folklore.
“We recognise the appeal of the horror-adventure Home Sweet Home recreation series amongst global tech-savvy folks, gamers, and the superstitious in its storytelling that leverages Thai mythology, beliefs, and deep tradition. By supporting the launch of the newest version, we purpose to encourage gamers to show their in-game expertise into an actual cultural and non secular journey to Thailand.”
The video games usually are not nearly entertainment but also educate gamers about Thai tradition on a deeper degree. It’s an intricate weave of concern and discovery. As players manoeuvre round ghosts and evil spirits and decipher cryptic puzzles, additionally they gain a progressive understanding of Thai superstitions.
Adding realism to the immersive in-game expertise, the builders have strategically built-in actual places in Thailand. As they traverse through the digital world, gamers can virtually discover famous spots like Phimai Historical Park in Nakhon Ratchasima, the ancient Thai-style house, Khum Khun Phaen, in Suphan Buri, and Hala Bala Wildlife Sanctuary in Yala.
This novel challenge aligns completely with TAT’s ongoing goal of transitioning Thai tourism to be a smart, tech-savvy endeavour. The feedback from players on The Hunt for Amazing Cultures task from the freely accessible episode of Home Sweet Home: Online has been encouraging.
The response indicated that essentially the most fascinating elements of Thailand have been its national parks, street-food scene, and the standard Songkran festival. This shift towards together with the nation’s soft-power foundations in game development underlines the promotion of Thailand’s cultural identity.
The promoters of Home Sweet Home: Online count on a beneficial response from about 500,000 interested gamers and goal to generate consciousness about Thai tourism amongst at least 900,000 people..